John King in AdAge: "Super Bowl Commercials Lose the 'Ta-Da!' Factor"
John King writes the three reasons why Super Bowl Ads are no longer “ta-da” events. Today, marketers are ready and willing to share their commercials online before the big game to create a viral buzz....
View ArticleAdAge readers pick "Cat Herders" as favorite animal Super Bowl Ad
AdAge conducted a reader poll recently asking people to vote on their favorite Super Bowl ad featuring animals. Our two EDS spots, “Cat Herders” and “Running with the Squirrels” were nominated. Cat...
View ArticleJuicing the Super Bowl: EDS Cat Herders
Recently, Ad Age published a list of 12 ads that changed Super Bowl marketing efforts. Our EDS spot, Cat Herders, airing during Super Bowl XXXIV in 2000, is one of those ads, because of the use of...
View ArticleFallon's timeless Super Bowl spot – Cat Herders
Now that it’s Super Bowl week, different publications share they’re “All Time” or “Best of” Super Bowl ads. Teresa Iezzi of Co.Create lists our spot for EDS, named “Cat Herders” from Super Bowl XXXIV...
View ArticleCadillac ATS "Green Hell" most watched Super Bowl ad
Kanter Media’s analysis lists the Cadillac ATS spot “Green Hell” as the most watched ad in U.S. history. It aired at 9:37 EST, the beginning of the two-minute warning of Super Bowl XVLI between the...
View ArticleLoctite makes big bet on Super Bowl spot
CBS This Morning took an inside look at past and upcoming Super Bowl commercials and we’re proud to be part of the Loctite journey. There’s nine days left until Super Bowl XLIX and the talk about...
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